Astrea and Unframed Collection have officially launched a collaboration for the online and offline distribution of their respective catalogues.
This new joint initiative in the immersive sector aims to promote immersive experiences by drawing on Astrea and Unframed Collection’s complementary positioning and expertise.
Astrea, known for its online distribution strategy of multi-award-winning immersive and narrative content, partners with Unframed Collection, the new B2B platform dedicated to bringing immersive experiences to cultural venues. This collaboration will significantly enrich Unframed Collection’s offering by listing several virtual reality works from Astrea’s catalogue.
In parallel, Unframed Collection will be entrusting Astrea with the online distribution of a selection of works from its catalogue, which includes some of the most internationally recognised immersive cultural experiences.
The Astrea catalogue, now available on Unframed Collection
Astrea joins forces with a key player in the LBE (Location-Based Entertainment) distribution of immersive content and is integrating a significant part of its catalogue on the Unframed Collection platform. This historic agreement will enable Unframed Collection to promote XR content from Astrea’s catalogue to cultural institutions, schools, universities, and libraries worldwide.
The Unframed Collection catalogue published online by Astrea
Highlighting Astrea’s online distribution expertise, Unframed Collection entrusts Astrea with part of its catalogue and its publishing on various platforms such as Steam, Meta Quest Store, Viveport, and more. This initiative will integrate these projects into Astrea’s global online publication strategy, ensuring increased visibility through cross-promotions and bundled offers.
This collaboration between Astrea and Unframed Collection opens new distribution prospects for international creators, producers, and studios. It provides new opportunities to expand the audience for virtual reality creations.
About Unframed Collection – www.unframed-collection.com
Unframed Collection is the first B2B distribution platform dedicated to bringing immersive and interactive experiences to cultural institutions such as museums, heritage sites, galleries and art centres, media libraries and educational institutions. Supported by Europe Creative, the CNC and BPI France, this new platform is the brainchild of Lucid Realities, a pioneering production company in the field of digital creative industries. In response to strong public interest in these new forms of experience and the need for cultural venues to enhance their digital offerings, Lucid Realities has developed innovative distribution models in collaboration with institutions such as the Musée d’Orsay, Le Louvre Lens & Musée du Louvre, the MIT Museum, the National Palace in Taipei and the Serpentine Gallery in London. Unframed Collection offers its partners and subscribers a curated catalogue of immersive works along with a range of bespoke services (training, networking, maintenance, etc.).
About Astrea – www.astreaimmersive.io
Astrea is the third branch of Atlas V, the renowned French studio behind immersive virtual reality experiences such as Gloomy Eyes, Battlescar, Spheres, Notes on Blindness, On the Morning You Wake, and many others. Publicly launched in September 2021, Astrea now represents over 80 virtual and mixed reality experiences selected at the most prestigious festivals and presented in numerous cultural spaces worldwide. In a new industry full of exciting challenges, Astrea is one of the few teams tackling the distribution, publishing, and international marketing of immersive narrative content in virtual reality.bout