The exhibition “Van Gogh in Auvers-sur-Oise. The Final Months” recently closed at the Musée d’Orsay in Paris, with great public acclaim for this presentation of the artist’s last weeks and his prolific artistic output. During the four months of the exhibition, visitors could also discover a virtual reality experience, VAN GOGH’S PALETTE (a Lucid Realities, Tournez S’il Vous Plait, VIVE Arts & Musée d’Orsay production, directed by Gordon and Agnès Molia) which plunged them into the last weeks of Vincent Van Gogh’s life.
VAN GOGH’S PALETTE attracted 40,000 spectators over the duration of the exhibition. This impressive figure is due to the Musée d’Orsay’s implementation and promotion efforts, with Unframed Collection providing operational support.The experience was presented next to the exhibition entrance, with a reception desk selling tickets directly to visitors who had not booked in advance. A proposal that paid off, as a third of all tickets sold for the VR experience were sold via this option.
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VAN GOGH’S PALETTE, an innovative co-production with the Musée d’Orsay
Agnès Abastado – Over the past few years, innovation and digital technology have become increasingly important at the Musée d’Orsay and the Orangerie. And this has led to a real paradigm shift: we are no longer producing content to support our communications, but rather devices in their own right that are fully integrated into our strategy and programming. The VAN GOGH PALETTE experiment, and the next Impressionist experience (currently on show), are the best examples of this. These hybrid objects, both mediations and creations in their own right, complete our offer to the public.