Unframed Collection is a partner of Numix Lab, a touring event in Europe that each year takes professionals and experts in immersive creation to meet the cultural centres of the host countries. In 2024, Germany welcomed 250 people, with an intense week of exchanges and discoveries between Munich, Leipzig and Berlin! To mark the occasion, we met with Imane Gilles, Head of New Business at Chargeurs Museum Studio, the company managing the Grand Palais Immersif.

This 1,200-square-meter space in Paris near Place de la Bastille aims to offer immersive cultural experiences to a diverse audience.

 

Immersive formats blending science and emotion

Imane Gilles – The Grand Palais Immersif upholds a demanding legacy by offering formats that balance scientific rigor and educational approach while creating cultural and emotional experiences accessible to all. The goal is to provide visitors with an experience that resonates with them by combining different perspectives—scientific, artistic, and cultural. The idea is to provoke reflection on both heritage and contemporary issues while ensuring an interactive and engaging dimension.

I. G. – In this spirit, the Grand Palais Immersif inaugurated a new era with a carte blanche given to French artist Miguel Chevalier. The Pixel exhibition, open since November 4, 2024, and running until April 2025, offers an immersive journey into the world of this pioneering artist in digital creation and artificial intelligence. Through his works, visitors are invited to reflect on the relationship between humans and machines, particularly the philosophical and ethical implications of artificial intelligence. This exhibition also includes a collaboration with composer Thomas Roussel, adding an immersive sound dimension to the experience.

An ambitious program with an international reach

I. G. – The Grand Palais Immersif continues its commitment to involving artists in its projects while exploring modern and universal themes. The next exhibition, still under wraps, will highlight a globally influential contemporary artistic movement. The objective is to offer an immersive experience that resonates with all generations, drawing on cultural elements such as music, dance, and human interaction.

I. G. – Furthermore, the Grand Palais Immersif collaborates with other Parisian institutions and plans to take its productions abroad. Some exhibitions, like Pixel, are designed to travel, contributing to the international influence of contemporary French creation and its heritage. Immersive experiences create a bridge between historical legacy and modern interpretation. Recently, an exhibition on Alphonse Mucha was inaugurated in Tokyo, illustrating this commitment to mobility and dissemination.

Striking a balance between scientific rigor and accessibility

I. G. – One of the Grand Palais Immersif’s biggest challenges lies in balancing the scientific and heritage-driven expectations of the Réunion des Musées Nationaux (RMN) with the need to offer accessible and engaging experiences to the general public. Finding this balance has not always been easy, but involving artists in the creative process has helped establish a middle ground.

I. G. – The Pixel exhibition perfectly embodies this approach: it appeals to a wide audience through its aesthetic and interactive universe while showcasing an artist recognized for his innovative work in artificial intelligence. This approach, which combines critical reflection with accessibility, defines the direction that the Grand Palais Immersif intends to pursue in its future projects.