Unframed Collection is a partner of Numix Lab, a touring event in Europe that each year takes professionals and experts in immersive creation to meet the cultural centres of the host countries. In 2024, Germany welcomed 250 people, with an intense week of exchanges and discoveries between Munich, Leipzig and Berlin! To mark the occasion, we met with Martin Posta, founder, owner and CEO of the Signal Festival.
Martin Posta – Signal Festival is an event that has been taking place in Prague for 12 years. It is a digital art and creativity festival, primarily held in public spaces. Each year, we welcome approximately 500,000 visitors to the streets of Prague and showcase between 20 and 30 artworks.
M. P. – Half of these works are usually newly commissioned pieces that we produce in collaboration with artists. Over the years, we have presented artists from all over the world.
The Prague Project
M. P. – The next step for the Signal universe is, among other things, the launch of a conference, which we introduced this year with the first edition of the Signal Conference. Additionally, we have just confirmed the acquisition of a remarkable venue in Prague to establish a permanent space dedicated to digital art. This new venue will allow us to showcase Signal Festival creations year-round.
M. P. – As a result, our mission will no longer be limited to a four-day festival but will extend to 365 days a year. The concept of the gallery includes eight rooms of varying sizes, one of which is an immersive space. Our goal is to present advanced digital artworks, new creations designed specifically for this venue, as well as existing pieces that offer something different from the typical immersive experiences featuring Van Gogh, Monet, or Cézanne.
M. P. – We aim to highlight contemporary artworks and collaborate not only with artists who have been part of Signal Festival for many years but also with new talents. I cannot disclose their names just yet, but these announcements will be widely shared soon.
Attending Numix Lab
M. P. – Securing this venue represents an incredible opportunity for me to connect with professionals who have been working in this field for years. I already know Paolo from Kraftwerk and Denis from Oasis, but I look forward to meeting other key figures in the digital art and creative industries.
